Outrage of Modesty is our hidden speakeasy tucked discretely above a historic warehouse on Cape Town’s Shortmarket Street. An African first, the bar is a shrine dedicated to the ‘art of cocktail’, a constrained ceremony celebrating flavour and ingredients over hype and theatrics.
For our most recent menu, we have the celebrated Tokyo-born photographic maestro, Nobuyoshi Araki, who is notorious from east to west as our muse, and a prolific NYC cocktail veteran, Greg Seider, that has spent a career going against the norm and has founded award winning bars such as Summit Bar and Manhattan Cricket Club. Open five nights a week until late, OoM promises to rewrite the book on African cocktail culture, and provide a platform for new and bold flavours to meet and new frontiers to be forged.
This is the passport sized menu and some layouts that I designed for the occasion, a cocktail storybook featuring a collage of some of Araki's more modest imagery.
My Role: OoM CI, Menu Concept & Design
